I found noteworthy news on ABC News AM.
Alison Caldwell reported this story on Thursday, July 4, 2013 18:38:00
PETER LLOYD:
For the second time in as many weeks,
food giant Kellogg's has been forced to withdraw two television ads.
The Advertising Standards Board upheld complaints
that ads for cereal bars loaded with fat and sugar were mainly targeting children,
in breach of industry standards. (Alison, 2013)
Statement analysis
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- For the second time in as many weeks,
- food giant Kellogg's has been forced
- to withdraw two television ads.
- The Advertising Standards Board upheld complaints
- that ads for cereal bars loaded with fat and sugar
- were mainly targeting children,
- in breach of industry standards.
Word vocabulary - English
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cereal[ˈsɪəɹiːəɫ]
countable A type of grass (such as wheat, rice or oats) cultivated for its edible grains.
uncountable The grains of such a grass.
uncountable Breakfast cereal.
offender-ɛndə(r)
One who gives or causes offense.
A person who commits an offense against the law, a lawbreaker.
watchdog
a guard dog.
a person or organization that monitors and publicizes the behavior of others (individuals, corporations, governments) to discover undesirable activity.
withdraw/wɪðˈdrɔː//wɪθˈdɻɑʊ//wɪθdɹɔə/-ɔː
transitive To pull (something) back.
transitive To take back (a comment, etc).
transitive To remove, to stop providing (one's support, etc).
transitive To extract (money from an account).
intransitive To retreat.
uphold/ˌʌpˈhold/
To hold up; to lift on high; to elevate.
To keep erect; to support; to sustain; to keep from falling; to maintain.
To support by approval or encouragement.
load
transitive To fill (a firearm or artillery) with munition.
breach-iːtʃ
The act of breaking, in a figurative sense.
law A breaking or infraction of a law, or of any obligation or tie; violation; non-fulfillment; as, a breach of contract; a breach of promise.
Word vocabulary - Japanese
-----------------------------
cereal
sí[ə]riəl
【名-1】《植物》穀草類◆カラスムギ、オオムギ、ライムギ、コムギ、コメ、トウモロコシなどが含まれる。
【名-2】穀物、穀類
【名-3】（朝食用の）シリアル◆コーンフレークやオートミールなど、穀類を加工して必要に応じてビタミンなどを加えて乾燥させた食品で、牛乳などをかけてすぐに食べられるようになっているもの。
【形】穀物の
【＠】シーリアル、シアリアル、シリアル、スィアリアル、【変化】《複》cereals、【分節】ce・re・al
offender
【名-1】違反者、反則者、犯罪者、犯人
【名-2】不快なもの
【＠】オフェンダー、【変化】《複》offenders、【分節】of・fend・er
watchdog
【名】番犬、番人、お目付け役、監視人、監視員、監視機関、監視機構
・He bought a watchdog to protect his house. 彼は、家を守るために番犬を購入した。
【変化】《複》watchdogs、【分節】watch・dog
uphold
ʌphóuld
【自動】進展［展開・発展］する
【他動-1】支持する、支える、上げる、持ち上げる、掲げる
【他動-2】（公約・原理・理想・伝統などを）守る
【他動-3】～を（変えずに）続ける、維持する、（やり方を）変えない
【＠】アップホウルド、【変化】《動》upholds | upholding | upheld、【分節】up・hold
load
lóud
【他動-1】～に荷物を積む、荷積みする、装着する、搭載する、取り付ける
【他動-2】（データなどを）読み込む、ロードする
【他動-3】（信号などを）取り込む
【他動-4】《野球》（バッターが）構える◆ボールを打つために上体をひねること。銃弾を装填するイメージ
【＠】ロード、ロウド、【変化】《動》loads | loading | loaded
Reference
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Alison, C. (2013). 'Cereal' offender: Kellogg's TV ads pulled by advertising watchdog Available: http://www.abc.net.au/pm/content/2013/s3796166.htm Last accessed 5th Jul 2013.
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